Strategic Manement - Budget Airline Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Manement - Budget Airline - Assignment Example stomers than other competing airlines as it has effectively blended the low fares combination with an extremely friendly customer service, no exasperating fees, excellent working culture and highly efficient operational system. The key facts of Southwest Airlines are represented in the following table: Southwest Airlines has ensured that it develops a highly effective and well-integrated business model that will allow it to provide superior quality services to the customers at low fares. The crucial elements of the business model related to the excellence in customer service are providing safe journey, offering reliable services, shorter travelling period, excellent service quality, short haul point to point travel and lowest fare. The company is enhancing the customer’s travelling experience by providing them online booking services so that they can make their travel packages quickly and effectively. It has been clearly mentioned in the mission statement of Southwest Airlines that it wants to provide the customers with superb travelling experience at low fare prices. In order to support this mission of the company, the positioning statement of Southwest Airlines can be stated as â€Å"To be the number one service provider for aviation needs by offering the customers a unique and sensational solution with superior quality and low cost.† The company acquired AirTran in 2011 with the aim of extending its fleet base so that it can widen its range of destinations (Morre, 2011). The existing business model of the company is well-integrated and properly developed that permits it to gain a competitive edge in the airline industry. The crucial element for the airline companies is the operational mechanics that range from the booking of air tickets to the maintenance of aircrafts. As one of the Key Success Factors of Southwest Airlines is the low-cost operational efficiency, it has ensured that it upgrades the operations by implementing a well-designed value chain